
Discovery Channel will be airing the 3-part adventure series at 21:00 on the Sunday evenings of the 17th, 24th and 31st March 2013. As part of a global marketing campaign being conducted by Shell to promote their Helix Ultra brand of automotive oils, the programmes are being aired in 75 countries around the world.
Tackling some of the coldest, hottest and toughest roads on the planet, the team are seen driving through the Arctic wastes of Siberia, deserts of Western China and dense jungle of Malaysia. Led by Mac Mackenney from Max Adventure, the 27-strong team featured Hollywood actors Tom Hardy, Henry Cavil and Adrien Brody, as well as professional racing drivers Mika Salo and Neil Hodgson. Full article >
When Max Adventure were contracted to plan and lead the Driven to Extremes series of challenging expeditions, we were given a list of manufacturers from which we could choose our vehicles:
Ferrari (yes really), Hyundai, Audi, Jeep, Nissan or Land Rover
Our original brief was to drive some of the coldest, hottest and highest roads on the planet, with temperatures ranging from -60C to +50C and then up to 5,600 meters (18,372 feet - higher than Everest Base Camp). As it was, we couldn’t get to India to tackle the world’s highest road as Tibet was closed to foreigners, so blocking our way from the deserts of western China. Instead, we headed for the Malaysian Rainforest - either way, our choice of vehicle would still have been the same. Full article >
The third and final episode in the Driven to Extremes series saw Henry Cavill (the latest Superman – Man of Steel) and Neil Hodgson (former World Superbike Champion) tackle the hostile Taklamakan Desert in western China. With temperatures soaring above 50°C, having to negotiate some of the largest sand dunes in the world and a 1000 kilometer route, it was a true test of man and machine.
As with the first two expeditions (Coldest in Siberia & Toughest in Malaysia), the entire project was run by Max Adventure under the direction of founder, Mac Mackenney. Max Adventure were responsible for planning, recce’ing, training, equipping, supporting and leading the 9-vehicle, 25-strong team, made up of 13 crew from the UK and 12 locals - guides, cooks and drivers.
Full article >
The Shell ‘Driven to Extremes’ marketing campaign, promoting their range of Helix Ultra automotive oils is a truly global project, with 75 countries around the world airing the 3 adventure programmes on Discovery Channel.
As part of the campaign, Expedition Leader Mac Mackenney, was invited to meet journalists and key clients of Shell’s during a slick presentation in Moscow. Along with Neil Hodgson, former World Superbike Champion, who appeared in the Hottest Road programme, and Aldo Kane, the team’s security and safety expert, the 3 of them flew out to Moscow on Wednesday 20th March. Full article >
Malaysia – The World’s Toughest Road
At the height of the monsoon season, with temperatures hitting 40C and humidity off the scale, the Driven to Extremes team, led by Mac Mackenney, embarked on a drive along some of the toughest jungle trails in the world. Their aim was to summit the Ulu Sedili hills in the heart of the Malaysian rainforest. Full article >
Siberia – The World’s Coldest Road
With temperatures down to -60C, Hollywood actor Tom Hardy and ex Formula 1 racing driver Mika Salo set out on a 1,000 kilometer journey from Yakutsk, the world’s coldest city, to Oymyakon, the world’s coldest inhabited place.
Full article >
Mac, Steve and Chris, as well as all of the Max Adventure team involved in our 2010 record drive, would like to pass on their huge and hearty congratulations to Philip and Paul on their plucky adventure. Their gutsy effort has now placed them as the latest team to set a new fastest time, the first dating back to 1939 when Humphrey Symons and Bertie Browning drove their Wolseley 18/85 into Cape Town in a respectable time of 31 days.
We can't take away Philip and Paul's incredible achievement, especially that there were just 2 of them driving an 875cc Fiat Panda, however, they played by slightly different rules to the Max Adventure team, which gave them a huge advantage over us:
Full article >
Max Adventure Supports RGS at Adventure Travel Show Mac Mackenney of Max Adventure supported the Royal Geographical Society with their exhibtion stand at the Telegraph Adventure Travel Show. | Attempt Underway on Max Adventure London to Cape Town Record A British team is making an attempt on the driving record set by the team from Max Adventure in 2010 |
Mac chairs session at RGS Explore event On the 16th & 17th November Mac chaired the sessions on Vehicle Expeditions and Route Planning at the Royal Geographical Society's Explore weekend. | Expedition Personnel Register Underway With a range of projects in the pipeline, Max Adventure is compiling a Skills & Experience Register for potential team members. |
Still Here! Although the website has been a bit quiet, we at Max Adventure have been very busy supporting filming projects. | Mac Mackenney awarded 'Overlander of the Year' Mac Mackenney of Max Adventure has been awarded 'Overlander of the Year 2011' by the Expedition Portal Website. |
Mac's latest article in Land Rover Monthly Mac's latest article about the London to Cape Town record in the August edition of Land Rover Monthly magazine is in the shops now. | |
Presentation to Land Rover Club Mac was invited to Aylesbury Land Rover club to talk about the team's London to Cape Town record. | Max Adventure fund raising reaches £31,206! The London to Cape Town record fund raising has closed at £7,020. |
Max Adventure front cover of latest Paramo catalogue Chris Rawlings and Steve Mackenney are front cover of the latest Paramo clothing catalogue. | Mac's latest article in Land Rover Monthly Mac's latest article about the London to Cape Town record in the July edition of Land Rover Monthly magazine is in the shops now. |
Land Rover Go Beyond Bursary Mac was invited onto the RGS panel to determine who would win the Land Rover 'Go Beyond' Bursary. | 1949 Record - Press Cuttings discovered The National Motor Museum Trust at Beaulieu have discovered press cuttings from the 1949 record run. |
Max Adventure attend RGS Explore 2010 Max Adventure attended the RGS Explore 2010 to advice delegates on expedition planning and logistics. | London to Cape Town - Reaction to new World Record As the team fly back home from South Africa it seems a good opportunity to sum up reactions to the news. |
Max Adventure Break London to Cape Town Record The new record now stands at 11 DAYS 14 HOURS 11 MINUTES. | Into Botswana As I write this, the team are currently steaming south across the vast flat Kazuma Pan in the north-eastern territory of Botswana. |
The True Hero While the drivers have had the opportunity to take a break from the driving, with a 4-hour stint of navigating or better still, to stretch their legs out in the back and get some sleep, the true hero of this mammoth adventure drive is the 10 year old Land Rover Discovery. | South Africa - Final Push to the Finish South Africa - the team are in the country and on their way to the finish point, driving their last stint through the night. |
Adventurers Required Max Adventure has a variety of projects in the pipeline for which we would like to have a pool of pre-approved personnel available. | Planning The End Game How to deal with the final section has been an issue since before the team departed. |
More Video Clips Added Some simple video clips of the driving in Ethiopia and Kenya added. | |
Another Border, Another Delay The team arrived at the border with Zambia to discover it was closed. | |
Local Deviations Based on local information the team have changed their entry point to Tanzania. | |
Updating The Picture Galleries The galleries for Africa have now been split by country. | Technical Corner - The Vehicle. For all the Land Rover anoraks out there (you know who you are), something about the vehicle and why we chose it. |
The Great Moyale Manhunt After the delays with the entry into Ethiopia, the pressure was on to get back on schedule | Red Tape and Fax Machines Mention has been made in some of the blogs of some concern and pre-emptive actions for the Ethiopian border crossing. here is why. |
Question Corner - How Do We Eat? Food plays a vital part in the whole project. And for it, we have a cunning plan. | Time To Get Viral The word from Jon Fuller, the Max Adventure website designer, is that the number of people visiting the site has been increasing steadily. This is good but we can do better. |
Africa Calling The team have made it into Continent Number Three! Official Entry Time: 13:15hrs BST | |
Some Clearer Images Now Available We have been sent a series of improved images from the offices of the Jaguar land Rover dealership in Jeddah. | Optical Illusions in Mapping The team have been making excellent progress. The mapping system used however can be a bit milsleading. |
Ferry Good News hrs BST. The team are now on the ferry out of Jeddah and bound for Sudan. | Medical Notes - The Mental Battle So, the novelty is starting to wear off and a repetitive routine is starting to set-in. What kind of effects could we expect to emerge after the first few days of the challenge? |
Major Hurdle Crossed - Team are In Saudi Arabia There are a few 'crux' points on the team's chosen route to Cape Towm. The first of these is entry in Saudi Arabia. Getting the correct permission and paperwork to transit the country by vehicle would fill a website on its own | Question Corner - How Do We Drink? Keeping our fluid levels up is extremely important on any endurance event. Even though we are not being that physically active, our mental stamina is being pushed to the limit. |
Dear Diary During their record attempt the team will be completing diaries to a format provided by an MOD psychologist. | Leaving Europe, Entering Asia Monday 18th October - Turkey Europe has been done. Not wishing to underplay the importance of such a diverse and vibrant continent, but it was always felt that the expedition would come alive when the team entered Asia. |
Route Plan 1.0 Released For those interest in more detail of the intended route we have released a series of annotated maps. | |
Team given green light to go! The Max Adventure team have finally been granted all of the visas required to attempt the London to Cape Town record. | |
REME mechanics prepare vehicle Instructors from the British Army's School of Mechanical Engineering prepare Land Rover | Trevor Baylis supports record attempt Damaged soldiers deserve help, and I know from experience what a difference it can make just knowing help is at hand. |
Record Breaker lends support ?Not much time for a good kip or a beer, but you will be Heroes when you achieve it." Richard Noble OBE | Xtreme Alps medical research Max Adventure team provide logistics support for another Xtreme expedition |
Record attempt Discovery comes Alive! The London to Cape Town record attempt Discovery gets the full performance treatment at Alive Tuning. | |
Pentagon window tint will save fuel The Max Adventure Land Rover Discovery was booked into Pentagon Glass for complete window tinting. | African referendum forces an early start Planning the London to Cape Town record attempt is not just a case of getting into a car and setting off. |
Mac interviewed at BBC Radio Oxford Mac was invited to BBC Radio Oxford to be interviewed for a new series 'Time of my Life'. | Max Adventure to scale the Alps Max Adventure have been awarded the contract to provide Logistical Support for the Xtreme Alps medical research expedition. |
Glue, Putty and Sticky-Back Plastic! The Max Adventure team spend the day with the British Army being taught how to keep their Land Rovers on the road with tape, glue and putty! | Transport Boss honours next expedition with his Patronage Transport for London Commissioner, Peter Hendy CBE, honours the 'Bus to Bollywood' team with his Patronage. |
Pentagon Glass sponsor London to Cape Town Pentagon Glass, the UK's leading specialists in car window tinting, have kindly offered to sponsor the London to Cape Town record attempt. | British Army offer training to Max Adventure team The REME Battle Damage Repair team have offered to train Max Adventure in the skills of 'Bush Mechanics'. |
Mac's latest article in Land Rover Monthly now! Mac's latest article, detailing the Cape to Cape expedition is in April's edition of LRM - on sale now. | Both Max Adventure Patrons injured on same day Max Adventure Patrons Sir Ranulph Fiennes and Sir Stirling Moss both injured within just hours of each other. |
Prepare 2 Go take up the challenge Fellow expedition logistics company Prepare 2 Go take up the challenge of the London to Cape Town record attempt | Bus to Bollywood London bus drivers from the cancelled Bus to Beijing project will be driving overland to Mumbai in support of children's charities. |
Max Adventure attend Adventure Travel Show Max Adventure assist the Royal Geographical Society at the Adventure Travel Show in London | |
Steve Mackenney joins team Steve Mackenney replaces Andy Grieve on the London to Cape Town record attempt. | Mac's LRM Article - 'A Date with History' Part 3 of Mac's article about the first amphibious crossing of the Bering Strait |
BBC Radio London - Live Interview Mac Mackenney and Jack Burnford visited BBC Radio London studios for a live interview | Mac's LRM Article - 'The Bering Waits' Part 2 of Mac's article about the first amphibious crossing of the Bering Strait. |
Sir Stirling Moss congratulates team Sir Stirling Moss invited the Max Adventure team to join him at his hotel in southern Portugal to chat about their recent drive around Europe which recreated his run of 1952. | They've made it! The Max Adventure team have finally reached the finish point after recreating the drive that their patron Stirling Moss undertook back in 1952. |
Forgetting Austria The Max Adventure team were doing so well, but now it has gone wrong. | They're off !! The team busied themselves repacking the vehicles, giving them a final check over, sequencing the maps and starting the filming. |
Arrival in Oslo The weather was clear as Mac and Jim awoke, parked on the edge of an automated fuel station in northern Denmark. | Oslo to Lisbon Expedition Begins The Max Adventure team's practice drive around Europe as part of their training for the London to Cape Town record attempt is finally on its way |
Passage to Holland Mac and Jim arrive is Oslo and begin preparations for the "Moss Marathon" trip to Lisbon. | Mac's LRM Article - 'Dream Boats' Mac's article about the first ever amphibious crossing of the Bering Strait. |
BBC Radio Oxford - Live Interview Mac Mackenney and Chris Rawlings visited BBC Radio Oxford for a live interview | 'Surviving Adventure' with Prometheus Medical The Max Adventure team undertook a highly realistic 'Surviving Adventure' course kindly sponsored by Prometheus Medical. |
1952 Operation Europe Video Film of Stirling Moss' 1952 challenge to visit 15 countries in less than 5 days. | Mac to chair 'Vehicle Expeditions' at RGS Explore 2009 Mac, will chair the Vehicle Expeditions workshop at the Royal Geographical Society's 'Explore 2009'. |
Help Us To Help Our Wounded - DONATE NOW! Max Adventure's London to Cape Town record attempt is in support of Help for Heroes. DONATE NOW and support our troops. | Jeremy Clarkson supports record attempt Jeremy Clarkson has thrown his weight behind Max Adventure's London to Cape Town record attempt in support of Help for Heroes. |
Max Adventure to recreate Stirling Moss' record drive of 1952 The Max Adventure team are to recreate a historic drive by Stirling Moss as part of their 'warm-up' training to the London to Cape Town run. | Eric Jackson - the Fastest Man to Cape Town The 'London to Cape Town' team meet Eric Jackson, the current record holder. |
Sir Stirling Moss honours Max Adventure with his Patronage Sir Stirling Moss OBE has kindly agreed to honour the Max Adventure team with his patronage for the London to Cape Town record attempt. | Sir Ranulph Fiennes - book him HERE Max Adventure have become official agents of Ranulph Fiennes. To hear one of Ran's inspiring talks, book here NOW |
Where Exactly is the Finish Point? Mac Mackenney and Jim Allen carry out a reconnaissance to find the finish point for the London to Cape Town record attempt. | Saudi Arabia - STOP! No Entry. After 4,000 miles of near continuous driving, Mac and Jim aren't allowed any further. |
4,000 miles in 5 1/2 days! Mac Mackenney and Jim Allen depart on a 4,000 mile dash across Europe and the Middle East to Jeddah. | Mac stands in for Land Rover MD Mac Mackenney stood in for Land Rover's Managing Director, to decide who should win the Land Rover Go Beyond Bursary. |
Bus Drivers Battle 85mph winds to Help Heroes Bus drivers complete the 3 Peaks challange of Ben Nevis, Scafell Pike and Snowdon to raise money for heroes. | No 'Summer Holiday' for Bus Drivers London 2012's 'Bus to Beijing' project cancelled by new Mayor of London. |
12 Go Through to the Training Stage 12 London Bus Drivers have made it through the 3rd stage of selections to represent London on the 10,000 mile historic drive to Beijing | Bus Drivers put through SAS style Selections 30 London Bus Drivers are battling it out to become one of just 8 to drive 10,000 miles to Beijing |
Max Adventure to take Bus Drivers on 'Summer Holiday' London 2012 have contracted Max Adventure to drive a double-decker bus to Beijing in time for the closing ceremony of the 2008 Games. | Royal Institution Christmas Lecture - 2007 Mac Mackenney volunteered to be 'Grilled and Chilled' - all in the name of science. |
Overcoming disabilities to climb Kilimanjaro Max Adventure ran a selection weekend to choose a team of disabled climbers destined for Kilimanjaro. | 10,000 feet, 80 miles, 2 pedals! The Max Adventure team take time out from expedition planning to attempt the South Downs Way - by Land Rover mountain bike. |

