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19th Apr 2013
Driven to Extremes - Planned & Led by Max Adventure
For all of you who keep an eye on Max Adventure's activities, you would be forgiven for thinking we had shut up shop and taken up 'regular' jobs! Fortunately, this wasn't the case as for the past 2 years we have been toiling away in secret, planning what has become the most expensive advertiser-funded programme to date in the UK. Driven to Extremes is an adventure driving series dreamt up by senior executives from JWT, the world's largest advertising agency. Backed by one of their biggest clients, Shell, and filmed by North One Television, Max Adventure were brought in to plan, equip, train, support and lead the 3 challenging expeditions.
16th Apr 2013
Driven to Extremes - Why Nissan Patrols?
When Max Adventure were contracted to plan and lead the Driven to Extremes series of challenging expeditions, we were given a list of manufacturers from which we could choose our vehicles: Ferrari, Hyundai, Audi, Jeep, Nissan and Land Rover
16th Apr 2013
Driven to Extremes - The Hottest Road
The third and final episode in the Driven to Extremes series saw Henry Cavill (the latest Superman – Man of Steel) and Neil Hodgson (former World Superbike Champion) tackle the hostile Taklamakan Desert in western China.