Supporting road safety around the world

The problem…

'LeftSide RightSide' has been developed for road users travelling between the UK and Continental Europe to remind them to drive on the correct side of the road. Even experienced drivers can make mistakes - suddenly finding themselves on the wrong side of the road - especially in towns, at junctions and in any sort of emergency. The problem can be worse still under the stresses and strains of holiday conditions.

This problem was highlighted all too horrifically when Tory MP for Canterbury, Julian Brazier killed a motorcyclist while driving on the wrong side of the road in Italy during August of this year. Back in 1973, a car driving on the wrong side of the road also killed the victim's brother.

The solution…

Referred to as 'LeftSide RightSide', this ingenious invention is fitted to the vehicle's steering wheel, thus providing the weary driver with a constant visual and tactile reminder. This will save lives.

Our involvement…

Max Adventure is supporting Chute Design Associates with their marketing of this simple safety device.

Invented and patented by 81 year old John Hill from Kent, it consists of a ribbed strip of material attached to the right or left hand side of the steering wheel, thereby providing an automatic reminder for the motorist about which side of the road they should be travelling on.

As well as the visual clue (production models could be coloured black and yellow - nature's warning colours), the ribbed element would act as a constant sub-conscious reminder as the driver's hand passes over it.

Nigel Chute of Chute Design Associates believes that this product could prove to be an invaluable safety addition for people travelling abroad.

Max Adventure is supporting this product as we have had first hand experience of this problem. Our team covered over 60,000 miles of continental motoring last year alone. As professional drivers, even we have found ourselves being caught out on a few occasions. It is very unlikely that any driver can say that they have never had a momentary lapse of concentration whilst driving on the continent.

Interested?…

We believe that this product is not going to be seen on the shelves of your local Halfords. After all, how many of you will admit to being forgetful and needing a constant reminder of which side of the road to drive on? The truth is, we all do.

What we believe, is that this would be the perfect tool for a company to help with road safety, whilst providing a conspicuous place for them to display their company logo. 'LeftSide RightSide' is simply a product title, but could be renamed with your own company identity.

'LeftSide RightSide' can be produced in a range of different materials such as fabric, leather or PVC. It can be printed, embossed or hot-foil blocked to a number of price points.

As a free offer with a newspaper or magazine, or maybe as part of a travel pack before heading off on holiday, this is the perfect tool for doing your bit for road safety whilst advertising your company.

Make a Difference - Save a Life.