Ordinary People...Ordinary Cars...Extraordinary Adventure

  • CLOSING DATE - 31ST JANUARY 2027

Forget lying on a beach, forget 5-star hotels, this is about adventure, challenge and experiences that will change you.

The Focus Sahara Rally takes ordinary people in ordinary Ford Focus hatchbacks deep into Morocco and the Sahara Desert, across sand dunes, rocky tracks and vast dried lake beds where road signs disappear and horizons stretch forever.

You’ll sleep beneath a billion stars, wake to the Sahara at dawn and share breakfast with Berber nomads. You’ll drive where maps become suggestions, make friends in the most unexpected places and discover what you’re capable of when comfort zones vanish.

You don’t need to be a rally driver, or have any desert experience, you simply focus on the adventure and we handle the rest.

Our Partners

The Vehicles

For 2027 you now have 2 options for sourcing a car to take you to the Sahara and back...

  • Pick up a Mk2 Ford Focus yourself Prepare it for the desert with with our guidance - for those that love tinkering with cars
  • Hire a fully equipped desert-ready vehicle from us For those that aren't mechanically minded?

More Vehicle Information

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The Adventure

The Focus Sahara Rally is designed for regular people who want to return home with memories that ordinary holidays simply can’t offer. You just need your passport, driving licence and your sense of adventure. We provide experienced desert leaders, expedition medics, rally mechanics and complete on-route support.

  • Drive across endless desert landscapes
  • Share experiences and lifelong friendships
  • Encounter local tribes few ever experience
  • Do things most people only talk about
  • Return with stories you’ll tell for years

Route & Itinerary Information
Pricing

The Support

Of course, with any vehicle costing from as little as £500, there may be issues, so your team is backed up by a professional support crew who will support you from the UK all the way to the desert and back. This includes an experienced Expedition Leader, Rally Mechanic and Expedition Doctor in expedition equipped 4×4's who are on hand to cover any eventualities.

The rally is operated by Max Adventure, expedition specialists with over 30 years’ experience leading teams in the world’s most extreme environments. They’ve led Hollywood actors along the world’s toughest roads for an extreme-driving series on Discovery Channel, supported Sir Ranulph Fiennes at the North Pole; served as military rapid-deployment specialists and led global expeditions from the Arctic to Everest.

From -60°C to +50°C, they’ve been there.

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The Duration

The total duration of Focus Sahara Rally 2026 is 16 days.
The rally starts in Newhaven and finishes back in Newhaven, both in East Sussex, southern England.
For European teams and those that wish to have a more leisurely drive across the continent, you can join us in Tarifa, southern Spain

Further Info

The Vehicles
The Costs
The Route & Itinerary
The Kit
FAQ
Terms & Conditions

If you’ve got a sense of adventure, don’t hesitate to contact us for further information.